Flyer and Brochure Redesigns
In the art of Redesign, the most important consideration is that the flyer or brochure has to do its job better after it has been redesigned than it did before. This involves an acknowledgment of what the original designer did right and what needs to be improved. The first job of any flyer or brochure is to get someone to pick it up. After that it must be readable, that is, the design and colors must be pleasant to the eye and the verbiage must be well written and understandable.
There are four (4) things that every advertising piece should do.
If you want a further explanation, please contact us.
- Interrupt -- Get you to pick it up; usually done with a headline/title.
- Engage -- Keep you reading; accomplished by a secondary headline or the first line of the first paragraph.
- Educate -- Give you information you did not know or remind you of what you already know.
- Offer -- Give you a no-/low-risk way of starting a business relationship.
Keep in mind that each of these examples is Real. You are seeing it as it came to us. If you are curious about Why and How the changes were made, you can download an explanation absolutely free. This is our gift to you to help you create better flyers and brochures if you don't come to us.